Midi®
Midi® is a digital banking identity tailored for Latinos from Central
and South America who have migrated to Europe or the United States
in search of better opportunities. Despite their distance, these individuals remain deeply connected to their families and communities back home,
often sending money to support them. Midi operates on the powerful
principle that "A little here can mean a lot over there." In Europe or the
United States, what might be considered a small amount of money
can significantly impact the lives of those in Latin American countries.
This concept drives the design and messaging of Midi, emphasizing
how minor contributions can lead to substantial changes for recipients.
The vision of Midi® is reflected in every aspect of its design, encouraging
users to perform small acts that can have a significant impact.
The identity emphasizes the power of each interaction, no matter
how small, to create meaningful change elsewhere.
©2023
[BRAND IDENTITY]
Client: Midi® Bank App
Year: 2023
Made in achos! agency
[INFO]
Web: midi.io
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working as an independent designer.
Latest Update:
10/05/2024
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©2024 [PTQ]